New year, new marketing approach? Maybe so, says recent social media activity.

The electronic duo notably outfitted their Instagram and Twitter accounts with a revamped “TCS” logo, tweeting out a vague question in conjunction with the simplistic new graphic. “How many likes is my life worth?” the tweet reads.

While fans have since speculated that producers Alex Pall and Drew Taggart’s provocative tweet contains the thread an album concept for a potential sophomore release, the context the tweeted question remains unknown, but details will inevitably follow as January unfolds.


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