Yes, that MTV. The channel the place you as soon as watched TRL as a child (and if not, you most likely do not know what MTV is), is doing most likely probably the most musically related factor they’ve achieved since TRL went off the air god is aware of how way back. It’s lengthy been a significant criticism that MTV pivoted away from music movies, nevertheless it’s an excellent stranger factor that MTV fully missed the most important revolution in music of the previous decade or so.

The rise of EDM in America was largely ignored by MTV, who was content material to sit down on the sidelines producing unwatched awards exhibits and rubbish actuality TV. Now MTV is lastly getting again within the sport, and taking a giant stake in a strong music competition. Snowglobe is likely one of the extra distinctive festivals in America, in that it takes place outdoors within the snow-covered Lake Tahoe space round New Year’s Eve. It additionally performs host to an eclectic but strong lineup.

This 12 months’s lineup consists of names like Rezz, RL Grime, Above & Beyond, and Eric Prydz to call a number of. MTV is planning to develop deeper into dwell occasions and likewise reinvent its NYE protection. Snowglobe will now grow to be related with MTV’s Times Square studio, and develop the competition to extra dates and places.