As the force behind events like , , and , has long been at the forefront festival innovation. The -helmed juggernaut is never one to sit idly by, exemplified by the made to its flagship event, EDC, following its 2017 iteration.
Now, the company announced a new partnership with LiveXLive to expand the ways in which fans can experience Insomniac’s festivals. LiveXLive will use its expertise in live video streaming, virtual reality, augmented reality, and video-on-demand to deliver Insomniac’s stable events to its platform.
“This collaboration with LiveXLive is a key part our mission to expand not just EDC but other Insomniac experiences into key global markets, from Asia and Europe to Latin America and beyond. I’m excited for people around the world to look through this unique lens and experience the unity and positivity that this culture promotes,” said Rotella.
Set to launch with a dedicated channel during , the Insomniac Channel will treat fans to behind-the-scenes footage, exclusive interviews, and performances from some the biggest names in electronic music — broadcast to a truly global audience.
From its start with EDC Las Vegas, the partnership is set to expand and include over 50 Insomniac festivals and events.