The best kind of branding isn't about slick graphics or robust designs, but rather creating a lifeforce that can be felt and experienced. For local LA beatmakers Bryan Steele and Spencer Brock, that lifeforce comes in the form of an inter-dimensional space bear who wields the powers of heavy trap and future bass.

The duo has always specialised in lively, animated, rave hop and have built a sizeable following in the alternative dance scene, making appearances at major EDM events such as Coachella and Burning Man. Even though the festival season has been postponed, Father Bear has been grinding hard in the studio to deliver much needed content to starved listeners.

Following only a month after their recent release Lost In Space, comes mainstage worthy  slammer, “Hustle”. This sonic kick in the balls blasts off almost immediately into a blissfully chaotic groove, with colossal electro leads that's littered with some of the duo's signature vocal chops. Fans of Excision, Feed Me, or NGHTMRE can rejoice as Father Bear adds some much needed crunk to your quarantine.

Listen or download HERE