Kendrick Lamar‘s 2025 Super Bowl Halftime Show has directly impacted his streaming presence on Spotify, it has been revealed.
Yesterday (February 10), the Compton rapper made history by becoming the first solo rapper to headline the coveted Halftime Show. For the performance, he was joined by SZA and featured cameos from Samuel L. Jackson and Serena Williams.
Following the head-turning performance – which NME has ranked the third best in Super Bowl history – it has now been revealed that Kendrick Lamar’s streaming numbers of Spotify have enjoyed a major boost.
Per The Hollywood Reporter, Spotify has revealed that Kendrick Lamar’s music on the streaming platform has seen an overall jump by 175 per cent. The rapper’s multi-Grammy-winning Drake diss track ‘Not Like Us’ saw an overwhelming increase in streams, rising by a whopping 430 per cent.
Some of the other songs he performed during the Halftime Show also saw rise in streaming numbers. ‘HUMBLE.’ is up by 300 per cent, while ‘All The Stars’ featuring SZA is up 290 per cent. ‘GNX’ cut ‘Man At The Garden’ rose 260 per cent, as did his other Drake hit-piece ‘Euphoria’. ‘Squabble Up’ and ‘Peekaboo’, both off ‘GNX’ also rose 230 per cent.
SZA also experienced an 80 per cent jump in her streaming numbers in the US.
Both Kendrick Lamar and SZA are due to hit the road for a joint tour this year, performing across North America between April and June. Shortly after their Super Bowl Halftime Show performance, the pair announced UK and European stadium tour dates. You can get tickets to the US dates here and tickets to the UK/European dates here.
Lamar’s Halftime Show performance came a week after he swept the 2025 Grammys, winning five awards – all for ‘Not Like Us’ – including Record of the Year and Song of the Year.
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