Eminem has finally revealed the release date for his highly anticipated 12th studio album, ‘The Death of Slim Shady (Coup de Grâce)’.

Today (July 2), the rapper – who also goes by the alias Slim Shady – shared the release date via a new trailer. In the trailer, we see a woman giving birth to a baby, who soon begins displaying demonic attributes. The album’s release date is then confirmed for next Friday (July 12).

Ahead of the new album, today (July 2) Eminem will release the record’s second single, ‘Tobey’, featuring Big Sean and BabyTron. A music video will arrive on Friday (July 5). ‘Tobey’ is Eminem’s first collaboration with BabyTron and his fourth with Big Sean – they’ve worked together on the tracks ‘No Favors’, ‘Friday Night Cypher’ and ‘Detroit Vs. Everybody’ in the past.

It follows on from ‘Houdini’, which was released on May 31 and interpolates a number of Eminem’s previous hits as well as ‘Abracadabra’ by the Steve Miller Band. The song garnered controversy as it references the shooting incident involving Megan Thee Stallion in 2020, as well as the transgender community, cancel culture, and RuPaul.

Eminem’s last studio album, ‘Music to Be Murdered By’, was released in January 2020. NME gave it a three-star review, saying: “He’s ready to pass on hard-earned wisdom before running his mouth like he hasn’t learned his own lessons. And he offers casual fans a hook or two before embarking on another lyrical work-out. It would actually be quite disappointing to see Eminem grow up entirely, and he seems to be having fun as he navigates his own idiosyncratic space.”

The post Here’s when Eminem’s new album will come out appeared first on NME.