For a person who once referred to herself as “Berlin’s most hated”, Paramida seems to be getting on just fine. As head honcho at the consistently excellent Love on the Rocks label, and as a selector with impeccable taste that persists in making people grin like happy fools on dancefloors the world over, she has crafted a musical identity that resolutely flips off the all-too-often self-absorbed and overbearingly “serious” dance music landscape.
It’s a bold identity that evolved upon her moving to Berlin some years ago, hosting and playing her regular Paradisco party in the Salon Zur Wilde Renate club, and working in the terrific OYE Records. Since, she has gone on to regularly play revered venues at home like Panorama Bar and Robert Johnson as well as playing myriad parties and festivals across Asia, North and South America and Australia.
With a fervent style of DJing that champions an “anything goes” ethos so long as it makes you dance, it’s not hard to hear what makes a Paramida party such a sought after experience. As the first half of 2018 rattles forward with tireless energy then, we caught up with her to find out how it’s all been going…
“It’s been pretty adventurous,” she says. “I did a tour in Asia and Australia and I was based in Vietnam during that. After that I went to Brazil and played a sick warehouse party. All the gigs were pretty fun, but my favourite ones this time were Saigon, Singapore, Seoul, Hong Kong and Sao Paulo. They were all highlights! Each of them was pretty different, but each of them was really exciting and unique.”
