Inspired by the EDM culture, NEON CAKE is a streetwear brand made for the main purpose of comfort and visual appeal.
Striving for the ultimate quality within their line of clothing, Neon Cake is both functional and uniquely aesthetics, and its revenues will be supporting local creatives and art programs through proceeds in order to further develop the community, expression, and unity. “Expression and confidence through movement,” and “unity by uniqueness” are the brand’s motto, perfectly representing the spirit Michael D. Smith, the founder of NEON CAKE and wanted to instill in the brand’s imagery, design, and overall vibe. “As We believe that the things that make us different are the things that make us the same; bringing us together by our own unique qualities and differences. We celebrate and express those differences through various types of movement - dance, fashion, art, music - amongst many others. Our strive to be creative individuals is our common ground,” states Michael D. Smith. NEON CAKE has all the ingredients to become an essential brand on the market in 2020, thanks to its positive message of unity, creativity, and love through self-expression.