VRGF – A stunning exploration of hyperpop and digital culture

Returning with their latest single, “Keep Your Information Close To Your Heart,” from rising talent VRGF – solidifies their position as a rising force in the hyperpop scene. The track’s dystopian soundscape and introspective lyrics showcase VRGF’s ability to blend experimental pop with elements of DnB and UK Bass, creating a sound that rages against confirmity. An artist with a distain for musical boundaries, corporations and the digital existence. VRGF explains ““It probably isn’t obvious but I wrote the song from the perspective of a digital being working for big data. They stalk and then seduce people into telling their deepest secrets! It’s kind of absurd how much of our existence becomes data, so I guess it’s a coping mechanism – to make light of it.” – VRGF

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VRGF’s music draws clear inspiration from hyperpop pioneers like SOPHIE and Charli XCX, but they manage to carve out their own niche with their distinctive production style and thought-provoking lyricism. The song’s exploration of identity and intimacy in the digital age is particularly resonant, reflecting the anxieties and complexities of modern life.

With their DIY approach to music production and their captivating online presence, VRGF embodies the spirit of hyperpop’s independent and boundary-pushing ethos. Their previous collaborations with artists like Debby Friday, BABii, and twst further demonstrate their growing influence and recognition within the experimental pop community.

“Keep Your Information Close To Your Heart” is a testament to VRGF’s artistic vision and their ability to create music that is both sonically innovative and that tells a story… As hyperpop continues to gain mainstream recognition, VRGF is undoubtedly an artist to watch.

Connect with VRGF: Spotify | Instagram | Facebook

The post VRGF reflects on digital anxiety in a data-driven world on hyperpop gem “Keep Your Information Close To Your Heart” -1 appeared first on Magnetic Magazine.