The music trade is continually evolving and altering. With 2018 nearly within the books, it’s time to stay up for 2019. We’ve requested a lot of music trade professionals to provide us their ideas for the music enterprise for 2019.
With CD gross sales dropping on daily basis and Spotify and varied streaming companies offering new incomes to main and impartial labels, it’ll be attention-grabbing to see what different predictions come true for the 2019 yr.
Here are the predictions for the music trade and EDM in 2019.
#1. Ben Harvey - Program Director, SiriusXM Chill, On-Air Host SiriusXM BPM
Electronic music is just not on the decline, it’s simply evolving. Festivalgoers who went to the primary Ultra after they have been 20 at the moment are coming into their 30s. Dance Music isn’t all in regards to the rave anymore, it’s about experiencing a vibe. I believe 2019 will see artists with constant sounds and types succeeding: Kygo with the launch of Palm Tree Records underneath Sony Music and Nora En Pure’s ever-expanding “Purified” model, for instance. I additionally see music changing into extra chill, joyful, and constructive, given all of the negativity within the information proper now.
#2. Rida Naser - SiriusXM BPM
We’ll see new, rising artists within the highlight. Mainstream artists gained’t be the one ones headlining festivals anymore. We’ve been seeing main collaborations between all types of genres, however in 2019 these will evolve into one thing larger than ever. Hitting completely different audiences in numerous genres would be the key. You’ll see dance music/artists attain into locations you’d least anticipate!
#three. Wouter Rietman - Protocol Recordings, Project & Relations Manager
Apple Music and Amazon’s worldwide market share will develop. Spotify will begin to use much more giant algorithmic playlists. Spotify will push personal playlist and types much more and possibly delete impartial playlists altogether.
More dance artists will collaborate with Okay-Pop stars and Okay-Pop will change into a extra essential style in Western international locations.
#four. Dan Roy Carter - CEO at Above Board Entertainment Group
Electronic dance artists will discover consolation in with the ability to construct and act as a extra area of interest facet of music tradition, focussing on constructing a brand new technology of followers.
Soundcloud will make a second run at it and drop the ball AGAIN, as a result of their most constant asset is their capability to let the artist group down.
Independent and DIY artists/labels will acquire a fair larger footing within the trade, with Apple and Spotify taking a bit extra time to signify and program to the area of interest crowds aforementioned.
Brands that may leverage group will proceed to develop with unprecedented pressure, in the identical vein as bitbird, Monstercat and the like.
Swedish House Mafia will tour the world, make a shit load of cash, and as soon as once more be harassed by the trade for taking the trade again into arenas persistently. They are the Ferrari of digital dance music, we must always help that in any respect prices.
#5. Erik Mahal - Editor In Chief at EDM Sauce
In 2018 we noticed a number of “pop DJs” return to EDM, most notably Marshmello, David Guetta, Calvin Harris. This pattern will proceed as artists who've pushed their boundaries will begin to launch extra music that's nearer to the sound that helped them make their large break. Genres strains will proceed to blur if not disappear completely – rock, rap, people, indie will all proceed to include extra dance parts in 2019. The regional pageant has proved to be a troublesome experiment to drag off, subsequently we are going to see much less makes an attempt at >10Okay attendance festivals in 2019. We ought to all prepare for lots of recent music from some legendary artists, as with extra artists selecting to take touring breaks for well being causes, extra music will inevitably be produced.
#6. Chris Varvaro - DJ & Producer at Chris Varvaro
I believe lots of main artists and upcoming artists are going to begin to understand the significance of psychological well being and the detrimental impacts social media could make on everybody, particularly up and coming artists. So many producers are obsessive about the numbers, and everybody harps on creating wonderful content material. But we’ve seen from so many artists that residing the glamorous life fashion portrayed on social is just not all the time the case, actually, it’s the alternative and is kind of traumatic behind the scenes. I actually hope individuals do understand this and take time to be mentally wholesome whereas nonetheless having fun with creating music! After all, that's what it’s all about!
#7. Steve Brudzewski - Co-Founder of Electric Family, Artist Relations & Global Sales Director
I imagine dance music goes to proceed to push the envelope within the “reside” facet. More acts are experimenting with sure reside parts of their set. Most notable examples I’ve seen are reside vocals from Elohim and Jan Blomqvist. If you need to see an unique act go see them reside!
#eight. Topher - DJ/Producer at King Arthur
I imagine 2019 goes to be a really thrilling yr for dance music. House music continues to be on the rise and can maintain going. Its heading again to the dance-floor an increasing number of. I imagine that artists will maintain gaining an increasing number of energy. We have seen it just lately with the offers that labels have to supply now because of with the ability to launch exterior of them with nice success. We have seen artists model and construct their on festivals with success. The function of a supervisor will change into even much less about delegation and extra about being the label, writer, A&R, publicist, all in partnership with the artist. My daring prediction is that home music will crack Top 40 frequently in America in 2019!
#9. Callum Amor - SHFT. Asia
Artists persistently begin touring 15+ cities in China, pageant market continues to develop exponentially w/ Ultra, EDC, Creamfields, and others internet hosting in 2nd tier cities versus simply 1st tier. Investment continues to pour into the sector and the primary main Chinese expertise is found for the worldwide market.
Paradoxically, digital and rap music occasions/festivals are banned after which forbidden by the Chinese authorities. The trade collapses and vanishes in a single day…
Definitely going to be an attention-grabbing yr both manner.
#10. Jared Rapoza -Director of Electronic Music at Audiomack, Co-Founder at Epicure, Musician at CRVE U
“More acts will strive branding themselves much like many SoundCloud rappers in an try to construct the huge natural following to scale and purchase larger tier stats.
Artists, labels, and curators will focus much less on their Spotify numbers as extra streaming platforms are rising from all walks of the world with distinctive points that set them other than the gang like Tencent, Audiomack, TikTookay, NetEase. As extra platforms rise in reputation, people releasing music gained’t should rely as a lot on only one or two platforms, and have extra selection on what demographics they need to construct their fanbases round relying on the streaming platforms they put time and work into determining.
#11. Antonio Gonzalez - Artist & Producer at Fuzz Heady; Co-Founder at The Maniac Agenda
I believe this yr we're going to see the beginning of a brand new monetary revolution in music that can additional join the connection between artists and followers by means of the expansion in utilization of blockchain know-how. In the quick time period, blockchain music streaming companies comparable to Musicoin and Choon have working platforms which are growing in distinctive methods. I believe we're going to see many new improvements develop first on the blockchain this yr that can ultimately begin to cross over to some mainstream artists and types in addition to social and streaming platforms.
For instance, I believe in 2019 followers and playlist curators are going to receives a commission a lower of an artist’s cryptocurrency royalties to share music on social media and embody an artist’s music on fan created playlists subsequently making each fan a mini file label in an artist’s group.
More artists are going to have their very own branded cryptocurrencies, like Gramatik’s GRMTK, in order that followers can actually be proudly owning stake within the artist manufacturers they love in actual methods and be given digital belongings they'll maintain and move all the way down to future generations the best way that individuals do with vinyl information, shares, and music collectibles. In the not too far future, I might see individuals which are actually absolutely financially supported profession followers of an artist or model. Dare I say EDMSauce Coin, Fuzz Heady Coin, LA The Lakers Coin, Lady Gaga Coin, and Facebook Coin?
#12. Mahesa Utara - Uprising
Gaming will proceed to be thought-about as one main promotion funnels, so I believe there can be some hits coming from the gaming platform. The main “loud” viewers are nonetheless significantly too younger to have a voice within the present tradition (since you nonetheless want the gig to maneuver the pattern). There can be extra collaboration with many new abilities, and I believe the quantities of producers or artist that can be concerned in making a observe will considerably ridiculously an excessive amount of.
#13. Nick Rowland - DJ & Producer at Super Future
The scene is dropping it’s consideration span with merely going to reveals. While it's nonetheless very robust, the individuals who have cherished it for lengthy sufficient perceive that there must be newer types of engagement to face out and be extra aggressive (from a performer’s perspective). I see new interactive options like holographic manufacturing (much like Eric Prydz) and ways in which followers can work together with the present moderately than simply watch. Instruments have gotten larger sure however there can be many extra of them, and probably the most profitable ones would be the ones who can combine them in new, ingenious methods (comparable to modulation or looping and so on.)
#14. Martin Tharaldsen - A/R at Glow Records
After the massive success of the observe “Losing It” from Fisher, there isn't a deny that tech home is rising for 2019. I’m certain It gained’t be completely mainstream, however we are going to hear extra like these bangers on completely different membership nights. I’m additionally actually excited what the Swedish House Mafia are planning, and that can for certain outline what the subsequent yr goes to convey. I additionally suppose that the progressive home will come again, however with one other twist, that may convey melodies and feelings again to our life and to the dance-floors.
#15. Kristopher Novak - VP of Events & Record Curation EDMsauce.com
At least one tech home artist will discover themselves in a late evening set slots at principal levels at each main dance music pageant in 2019. Tech has bridged a serious hole all through 2018.
#16. Dan Larson - DJ & Producer at Middle Child
I believe artists (even larger names) will begin to change into an increasing number of impartial. There will all the time be these kings & queens of the trade that lead the plenty (or possibly it’s the opposite manner round?) however within the years to come back, artists might want to take their “”beats by dre headphones”” off and begin to suppose strategically like an entrepreneur.
This DIY, one man workforce mentality can be important so as to succeed. With the latest explosion of startups providing “”near free”” music distribution and Spotify for artists direct add function, I imagine extra artists will begin to ditch labels and hop on board with a brand new distributor to allow them to begin paying the payments. Also, artists might want to put their advertising hats on, brush up on their social media expertise and begin exploring different avenues comparable to licensing their music in video video games/films/television and even partnering with different manufacturers.
Set apart streaming royalties and file gross sales, artists ought to and might want to get out of their studios, say goodbye to nervousness and begin engaged on their “”DJ”” expertise and reside efficiency. Touring and merchandise (a powerful model) can be completely essential so as to stand out and hopefully some day transfer out of mother and pop’s home!
#17. Jacob Burns - Owner @bringthesound, Social Media Consultant
Branding and artist identification is about to change into much more essential on this scene. With the scene changing into an increasing number of saturated and Spotify opening up direct observe submissions to just about anybody, the portrayal of an artist’s model goes to change into an entire lot extra prevalent. Artists might want to stand out from the gang not solely musically, but in addition from a brand-perspective, so as to retain listeners and construct a stable fan base.
This means not simply creating music, however creating high quality content material round it and changing one off listeners into dedicated, engaged followers. Music and advertising are about to get nearer than they’ve ever been earlier than.
#18. Kenneth Thomas - DJ & Producer at Kenneth Thomas, Perfecto / IAMPHOENIX Records
I predict a unbroken growth of sounds and blurring of strains between genres. And extra interactive reside units exploding the strains between a DJ set and a reside band efficiency.
#19. KJ Sawka - Producer at KJ Sawka, Drummer & Writer at Pendulum, Drummer & Producer at Destroid, Drummer at Illenium
Live EDM reveals are gonna be larger and larger. More and extra djs are gonna add reside devices to their present. The emotional connection is gonna be stronger than ever with followers.
#20. Willy Joy - DJ & Producer at Willy Joy, Host of Back To Back Podcast with Willy Joy
Dance music has been massively inflated over the previous 5-10 years with large influxes of money, mainstream consideration, and general progress. This is mostly superior, however one factor that has possibly been neglected within the gold rush is the tradition & roots of all of it. Now that the mud is settling a little bit, I believe we’re going to see all the brand new followers which have entered the scene wanting a little bit extra depth from their artists and their group. You’re already seeing specialization being an enormous key to success – the artists who've been in a position to construct a world round their venture, that their followers can reside in, are rising because the strongest long run prospects. Listeners are getting extra educated and extra particular about what they like. Once the preliminary pleasure of discovery has worn off, followers will transfer on except they really feel that they're collaborating in an evolving group. It’s not all the time going to be sufficient simply to be a superb producer, the artists who do nicely in 2019 would be the ones which are capable of finding a novel perspective and cater very particularly to their viewers, moderately than making an attempt to please “EDM followers” at giant. Basically I believe we’re approaching the “trimming the fats” stage, if we’re not there already. And that’s a superb factor for the tradition in the long term.
#21. Mike Warner - Author of Work Hard, Playlist Hard, Streaming Strategist and Advisor
Streaming companies will begin reside streaming DJ units and live shows/reveals, maybe for a charge or a better membership degree. AR and VR may also play a key function within the reside live performance expertise, whether or not from a lounge room or to reinforce the reside present. In specific, big festivals will supply AR experiences to entice followers to go away the consolation of their residence and are available to the present for a unique AR expertise.
#22. Carson Oberg - Manager at Shallou and Yoste - SWMMNG Management
The chill style will proceed to reign making its manner into pop music. DJ’s will frequently attempt to go from CDJ’s to enjoying “reside”. Streaming will proceed to thrive and search for Amazon to make a giant splash. We will begin to see a reversion again to the outdated music days with the significance of constructing an artist profession and never simply 1,000,000 performs on DSP’s.
#23. David Kaufman - Cinematic Music Group/Digital Marketing
The consumption of Smart audio system will attain a brand new excessive in 2019. Genres will transfer out the best way for temper based mostly playlists. Leading to an entire new age of discovering music.
#24. Stevo Jacobs - Founder at EDM Sauce, Chroma Records, The Music Marketer
Streaming: Mood-based playlists are going to proceed to develop in reputation over genre-based playlists. More shoppers can be occupied with music for figuring out, then particularly dubstep songs. Spotify will proceed to battle to be the main streaming service on this planet. Just like Netflix has been on the decline with strain from Amazon Prime Video, Hulu, and now Disney, opponents comparable to Deezer, Apple Music, and streaming companies in Asia will proceed to point out strain to Spotify’s shrinking market.
Artists: It’s getting tougher and tougher for artists to face out for up and coming artists. Artists will discover new methods to face out from the pack comparable to using their very own social media channels and utilizing an increasing number of video. This will include movies underneath 1 minute on Facebook, Instagram, and Twitter. Up and coming artists will focus extra on artist relationships than public relations. Remix trades can be an increasing number of essential for the expansion of artist’s careers.