Nike has launched a brand new line of Air Max sneakers which might be designed to pay tribute to Berlin's membership tradition. The Air Max 180 BLN options the phrases "UNITY" and "FREEDOM" on its clear outsoles and neon colours on the heel on the tongue are supposed to signify the town's well-known club-oriented inclinations. The shoe's contrasting gray components symbolize the brutalist concrete structure that continues to function the backdrop of Berlin's thriving techno tradition.
According to Nike, this Euopean-exclusive design is supposed to "unite the previous and current, with heritage and futurism.” The unique Air Max 180 was launched again in 1991 - two years after the autumn of the Berlin wall and across the identical time when the town began main a worldwide membership tradition revolution.
To assist endorse their product and lead its marketing campaign, Nike has tapped the refined Berlin imprint Keinemusik and the internationally revered Chicago-born DJ, Honey Dijon.
When talking in regards to the historic significance of techno tradition of their native Berlin, the Keinemusik collective says: “West Berlin felt like an enclave till the wall got here down, like a spot with its personal guidelines. After the wall got here down, the technique of freedom in each elements of the town translated right into a artistic something goes mentality. An ideal breeding floor for subcultures, with techno being one of the vital necessary and regular ones.”
“I grew up in a time and place in membership tradition the place artists and style designers and musicians all got here collectively to construct a group of like-minded spirits," provides Honey Dijon. " It’s crucial to proceed that custom.”
The launch date of the Air Max 180 is scheduled for March 30. Check out footage of the brand new sneaker under.
Retail worth: €150
Cameron is Mixmag's Jr. Editor. Follow him on Twitter
[Photos: Nike]
Read this subsequent!
We turned your favorite album covers into sneakers
The Cover Mix: Honey Dijon
The Keinemusik crew have a good time 10 years of music 'Hand in Hand'
