Universal Music Group this week announced the launch of Def Jam Africa, a new label division that will champion hip hop, Afrobeat and trap artists in Africa.

With offices in Lagos, Nigeria and Johannesburg, South Africa, the aim with this new imprint will be to support artists from across the African continent.

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The label launches with a strong roster of talent, including Larry Gaaga (pictured), Cassper Nyovest, Nadia Nakai, Boity, Nasty C, Tellaman, Tshego, Ricky Tyler and Vector.

The hope with Def Jam Africa is that it will follow in the footsteps of Def Jam Recordings, set up in 1984 in the States, which has championed hip hop talent since its inception.

Jemima Skala is Mixmag’s Weekend Editor. Follow her on Twitter

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