Interactive digital signage makes an impact in a variety of industries, including their use in live entertainment and music venues of all sizes and types. Options like digital signage TV are able to dramatically transform the way listeners engage with events, which streamlines the way the show is delivered, but also creates a positive experience for participants. How and why does it work so well? Keep reading to find out everything you need to know.
Listener Engagement
Interaction in Real Time
Real time content enhances a musical experience and is achieved with digital signs in many ways. That includes audience polls, as well as opportunities to post to social media about the event. It’s also a fun way for listeners to request songs and feel connected to the musical performers and the rest of the audience.
Customized Experiences
Digital signs are simple to integrate with mobile devices, which brings listeners customized content, including information about the artist, the music being performed, and offers for personalized merchandise. This increases repeat attendance and loyalty to the musical performers.
Promotional Opportunities
Robust Advertising
Digital signs are a prime way to advertise future musical events, showcase merchandise deals, and provide a menu for the concession stands. This can be targeted based on location, audience behavior and other demographics, which increases the effectiveness of specific promotions.
Integrating Sponsors
Using digital signs is also a good way for sponsors to showcase specific messages. They can be customized and changed in real time, making them relevant in a way that posters and flyers cannot. Using interactive features allows sponsors to interact with listeners, creating a memorable experience.
Navigation and Information
Wayfinding
In large venues, finding your way can be difficult. Digital signs offer maps that show listeners how to get around, highlighting important locations, such as the stage and the bathrooms. They can also be used to show guests to their seats, directions to the concessions and where the emergency exits are located.
Information about the Event
Digital signs are also valuable in musical venues for displaying emergency announcements, musical schedules and even facts about the artists. They won’t detract from the show, but provide details that participants need.
Increases Revenue
Merch and Concessions
With an easy way to showcase concession menus and merchandise offerings, the revenue for the event naturally goes up. Seeing it on the big screen makes it more enticing, which drives sales.
VIP Experience
For VIPs, digital signs let them know what additional offers they are entitled to, including special food and drink discounts, parking, and meetings with the musical performers.
Efficiency of Operations
Crowd Management
Musical events tend to attract a large crowd, which creates several challenges. Digital signs help direct the crowd, which enhances safety and comfort for attendees.
Flexible Content
Digital signs can also be implemented for making quick updates to the lineup, concession choices and more. They are also ideal for making emergency updates, if needed.
Data Analytics
Audience Insights
Using interactive digital signs allows for the collection and analysis of feedback from the audience. This allows for enhancing future events and helps drive an effective marketing strategy.
Performance Metrics
When venues are able to track the effectiveness of certain aspects of the event, they are better able to create the ideal experience for future listeners. Understanding what listeners want is the best way to give it to them.
Integration with Social Media
Live Feeds
Live feeds allow musical artists to reach a wider audience and hashtags campaigns bring more awareness to their future performances. This increases engagement and creates loyalty among more participants. It also makes it more fun to put on a show, as there are potentially millions of people watching, around the world.
Content Generated by Users
When fans can interact with digital signs, they are able to share their own content, including on social media. This might be videos, images or stories that increase the feelings of participation and engagement at an event. This also creates interest for future fans who may have missed the current event or were not aware of it.
Augmented Reality
Immersive Content
Digital signs that are integrated with augmented reality make a musical event more immersive for attendees and allows for a variety of fun extras. Maybe that’s a meet and greet with the artist or a special frame for social media selfies. In any case, this makes the event more interactive and memorable for fans.
Conclusion
Enhancing the musical experience at venues, both large and small, is easy to do when digital signs are added to the location. They direct guests to their seats, allow them to order food and drink, and alerts them to changes or emergencies, should they arise. With the rise in this technology, the concert experience has totally transformed, both for artists and for their fans.
The post Transforming Live Music Venues with Interactive Digital Signage appeared first on Magnetic Magazine.