On September 20, Spotify made a shock announcement that may now enable indie artists to bypass music distributors akin to CD Baby, TuneCore, and Stem to add their songs on to the platform.

The new add function will probably be out there the Spotify For Artists part of the web site the place 200,000 artists are at present on.

While the brand new direct add function continues to be in Beta mode and solely out there to sure customers proper now, this will likely trigger a much bigger ripple within the music trade than anticipated.

Spotify's Competition

While some music distributors are likely to cost $20 for the entire 12 months and don't take a royalty, Spotify is appropriate in pondering that many artists could the truth is add their music on to Spotify and never fear in regards to the different streaming platforms. As Apple Music touts 40 million songs on its platform and Spotify has only a mere 30 million, the brand new function could drastically enhance the quantity of songs on Spotify as a complete. Let alone the dramatic impression this transfer could have on SoundCloud.

While Spotify continues their battle within the streaming music house, it will be attention-grabbing to see what the long-term results are of this new transfer.

More on Spotify Direct Distribution with my podcast sequence, The Music Marketer.