Behind every great artist stands a great manager. Pat Corcoran and Tim Smith are the driving forces behind two today’s biggest stars, representing and respectively. The pair, affectionately known as Pat the Manager and RoadHog, have already cemented themselves as music indsutry power players, and now the two managers are setting f to conquer new ground in the world wine.

Connecting with Chicago-based sommelier Ryan Arnold, the national wine director for the Lettuce Entertain You restaurant group, Corcoran and Smith are preparing to launch No Fine Print — a fun and affordable wine brand that doesn’t take itself too seriously.

The vision behind the new project was simple: provide a festive libation that casual wine drinkers can enjoy without needing extensive wine knowledge or experience. Moreover, the new venture is a healthy excersize in branding, challenging the two managers to apply their creative approaches to a product, rather than a person.

Smith explains,

Corcoran elaborates,

No Fine Print is also debuting with a Fine Print counterpart, which will fer consumers a more expensive, higher-end alternative which will be available in a much more limited capacity. The No Fine Print label, retailing at $19.99 is a 2016 Cabernet Sauvignon from California. By contrast, Fine Print is a 24-month barrel aged 2014 Syrah-Pinot Noir blend from Northern California, which will be sold at a $34.99 price point. A portion the proceeds from both brands will go to benefit a group social and environmental charity organizations.