Output the music tech company behind some of today’s biggest hits and who supplied the image above, has announced a major new shift in their company ethos, along with two game-changing new products slated for release soon. While the music industry hurtles toward AI-driven production, Output’s approach stands out: they’re here to amplify human creativity, not replace it. Known for innovative products like Arcade, Exhale, and Portal, Output’s mission has always been to provide tools that inspire musicians, producers, and creators without taking over the creative process. In a world increasingly dominated by AI, their message rings clear—they’re committed to empowering creators, putting artistry first.

For over a decade, Output has been the secret weapon for top artists, producers, and film composers, with their software shaping the sound of everything from Beyoncé and Kendrick Lamar tracks to soundscapes in Stranger Things and Game of Thrones. Now, as the industry evolves, Output is evolving too, but with a brand promise that remains firmly rooted in supporting human creativity. With new branding, fresh tools, and a commitment to ethical AI, Output is leaning into their role as a trusted partner for musicians who want technology to support their vision, not dictate it.

The Power of Tools that Serve, Not Replace, Creativity

Output’s latest announcement goes beyond a new look—it’s a statement about the company’s values and vision for the future. As AI-generated music becomes more prominent, Output is taking a different route. They aren’t interested in fully automated production tools that churn out songs without human input. Instead, their products focus on enhancing the creative process, giving artists more ways to experiment, personalize, and ultimately make music that feels true to them.

Here’s a closer look at how Output has innovated over the years, constantly adapting but always holding firm to a vision where technology serves human creativity:

  • Kontakt Instruments: Output’s journey began with Rev, Signal, and Exhale—Kontakt instruments that quickly gained traction among top musicians. These tools allowed artists to explore new sounds, adding depth and uniqueness to their music.
  • FX Plugins: In 2018, Output expanded into effects with plugins like Portal, Thermal, and Movement. These tools gave producers powerful, easy-to-use ways to manipulate sound, and they quickly found a home in studios worldwide.
  • Arcade: In 2019, Output launched Arcade, the first cloud-connected plugin on the market. With an ever-expanding library of samples and loops, Arcade became an essential for producers looking for instant access to inspiration and fresh sounds.

Now, with two new products on the horizon, Output is set to once again push the envelope of what’s possible in music production. While the details are still under wraps, the company hints that these releases will, like Arcade and Portal before them, be “amazing technology” designed to redefine the creative process.

A Brand New Look for a Brand New Era

Output’s rebranding is a visual and philosophical refresh. Their new look reflects a modern, streamlined identity that’s all about connection and creativity. Alongside this refreshed image, Output’s message is louder than ever: “We will always use technology to help you, never to replace you.” This statement is a direct nod to their commitment to musicians in an industry where tech sometimes seems to be edging artists out.

The revamped branding and website showcase Output as a global leader in music creation software, reminding the industry that they’re here to empower musicians—whether they’re making beats in a bedroom studio or scoring the next big blockbuster. Output’s focus on the artist, rather than the algorithm, sets them apart at a time when the conversation around AI in music production is often about replacing human creativity. They’re leaning into ethical AI, ensuring their tools offer inspiration without intrusion.

Two New Products on the Way

The big news is Output’s upcoming product launches. While they haven’t shared all the details yet, these tools are expected to expand their already powerful lineup, taking creativity to new heights. Much like Arcade, Portal, and their other flagship products, these new releases are designed to be game-changers, enabling musicians to explore new sounds and workflows that are intuitive, empowering, and artist-centered. Whether you’re a beginner or a seasoned pro, Output’s tools meet you where you are, giving you access to professional-grade sound design without requiring a Ph.D. in synthesis.

Output promises that these tools, like all their products, will make it easier for musicians to access their most authentic, creative selves. By taking a strong stance against fully automated music generation, Output is doubling down on their belief that human creativity matters, and that technology should amplify artists’ voices, not drown them out.

FAQ

What are Output’s new products about?
Output has teased two new products launching in the coming months. While details are scarce, these tools are expected to build on Output’s legacy of groundbreaking innovation, empowering musicians with fresh ways to create without taking over the process. The products are anticipated to provide next-level tools for sound design, music production, and creative inspiration.

How does Output approach AI in music production?
Output is clear about their stance: they believe in using AI to support, not replace, artists. Instead of building tools that automate the entire music creation process, Output focuses on technology that amplifies the musician’s voice, empowering them to experiment and find inspiration.

Who uses Output’s tools?
Output’s products are trusted by leading artists and producers, including Beyoncé, Kendrick Lamar, Billie Eilish, and Skrillex. Their software and hardware are also used in scoring major films and series like Stranger Things and Game of Thrones, making Output a crucial part of the soundtracks to our lives.

Why is Output rebranding?
Output’s rebrand aligns with their core mission of supporting creators in an industry increasingly influenced by AI. This new identity highlights Output’s commitment to using technology to empower musicians rather than replace them, setting them apart as a creator-focused company in a tech-driven world.

What sets Output’s tools apart from other music production software?
Output’s tools are designed for musicians, by musicians. They focus on accessibility, creativity, and quality, making professional-grade sound design tools available to everyone, regardless of experience level. Unlike tools that aim to automate, Output’s software invites artists into a collaborative process, enhancing creativity without taking control.

Output’s Promise to Creators: It’s All About You

Output’s announcement signals a bold future—one where technology remains a tool for creation, not a replacement for it. As AI continues to transform the music industry, Output is doubling down on what makes music magical: the human touch. Their new products and fresh branding send a strong message that technology can be an ally to musicians, helping them unlock ideas they didn’t even know they had. By keeping artists in the driver’s seat, Output is building a future where human creativity remains the star of the show.

With Output, it’s not about automating the music—it’s about amplifying the musician.

The post Output’s Next Chapter: Doubling Down on Creator Empowerment appeared first on Magnetic Magazine.