Music festivals draw huge crowds, usually resulting in a lot of waste and trash. It's a sad reality to look down and see all the trash on the ground. Especially at big events that draw crowds as big as 50,000 people or more. Trash stacks up quick and overflowing trashcans aren't unusual sites to see. But, Live Nation is making a point to make that no more. We've seen some music festivals take the first stepat this themselves. And now, it's going nationwide and including over 35,000 Live Nation venues.
Live Nation released a statement earlier this year about their new initiative “Green Nation“. Live Nation's goal of this new initiative is to “greenhouse gas emissions by 50% by 2030, and end the sale of single-use plastics […] by 2021.” This initiative was kicked off at Coachella and Stagecoach with banning the use of plastic straws.
“Our [goal] is to reduce the negative environmental impacts associated with live events including waste generation and single-use plastics, energy and water use, transport and food sourcing,” says Live Nation.
At my most recent festival, signs of reducing plastic use were already there. All plastic cups for drinks were compostable, with options to throw away, recycle or compost your waste. Guides helped festival goers know what goes where. It feels good to see that some environmental initiative is being taken in the festival community. Now that it's going to be on a bigger scale, I can't wait to see what next year's festival will look like.
What do you think about Live Nation going green?