Sourcing inspiration from the youth culture surrounding NICCE’s HQ in Bethnal Green, they and Night Watch have teamed up to create an exclusive apparel collection.
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Paying homage to the fast food joint, one of the biggest icons of inner-city youth culture, the collection serves up a series of fresh illustrations.
Playing on the stereotype of the iconic late-night shops as menacing hangouts, in classic Night Watch style, youths are transformed into street stalking creatures on the hunt for their favourite food.
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The nine piece collection is made up of hoodies and t-shirts in black and tie–dye, all featuring the distinctive NICCE x Night Watch fast food characters.
The collection is available to buy from www.nicceclothing.com.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter