So, what happens when such an iconic voice gets together with the inviting sounds of Kris Kross Amsterdam and the UK’s finest Conor Maynard? Safe to say, you end up with a piece of instant summer bliss.

‘Early In The Morning’ brings you right back to the sun-drenched beaches where KKA left you two years ago. As the guys lay down a warm, tropical rhythm it immediately comes clear Shaggy’s recognizable toasts are a perfect fit for their sultry production sound. Then Conor’s voice comes in, rich and delicate as always, providing the song with an instant feel-good vibe.

As the guys move towards the chorus, a familiar melody kicks in, this time transformed into an inviting pop line before dropping some tasty dancehall fuelled chords that will get hips shaking from your couch to the Caribbean. By then, it’s on. Shaggy is sure to raise temperatures even higher with his hot-blooded lyrics, nicely blending his world famous style with KKA’s unique take on contemporary R&B pop.

In return, you’ll get your summer started early this year. ‘Early In The Morning’ is one of those gems you can easily play on repeat, with its unforgettable hooks and sweet vocal lines making sure you get on your feet and start dancing into 2021’s blossoming new season. Things are getting better, and this dream team provides us with that much needed smile on our face, to get things moving again and party until the early morning.

“Some records bring you back to a certain time in your life, a certain memory, a certain phase. It Wasn't Me by Shaggy is such a record. Like a timecapsule, that reminds us of our teenage years whenever we hear that record. At the time we could've never imagine that we, together with Shaggy and Conor, could make such a record that also might become a timecapsule for a whole new generation in a few years time.” – Kris Kross Amsterdam

“I immediately fell in love with the songs’ catchy lyrics and feel-good summer vibes! It’s right up my musical alley.” – Shaggy

“I’m absolutely buzzing for everyone to hear ‘Early In The Morning’ by KKA, Shaggy and me. KKA have been my boys for a long time and I always know it’s gonna be a good one when they hit me up to collab. This is my first time working with Shaggy, but he’s an absolute legend and there are definitely videos on the internet somewhere of me singing ’It Wasn’t Me’ at many Karaoke nights. I hope everyone loves what we made together!” – Conor Maynard