In possibly the strangest collaboration of year so far, KFC Russia and Saint Petersburg-based streetwear brand Mam Cupy have teamed up to release a recognisable bucket hat.
Inspired by the fast food chain's infamous bucket of fried chicken, the bucket hat features the iconic red and white colourway, alongside an upside down Colnel Sanders logo at the front.
To accompany the release is a short video (below) that shows how the collaboration is turning fashion on its head - as well as offering a unique accessory that works well as both a hat and a holder of fried chicken.
This limited edition KFC x Mam Cupy hat is available from the Mam Cupy website.
Tayler Willson is Mixmag's Digital Fashion Editor. Follow him on Twitter.
Read this next!
The KFC fiasco: a dissection of the worst DJ set of all time
Patta and Mephisto team up for third collaboration
Nicholas Daley: the man dressing London's growing jazz scene