Hip hop strongly affirmed its standing as America’s favorite music style to stream in 2018, accounting for 24.7 per cent of US listening.
The figures come from trusted market monitor BuzzAngle, which measures one observe sale as equal to 150 streams in its figures.
In 2017 hip hop streams represented 20.9 per cent of songs consumption, narrowly touchdown the highest spot forward of rock which accounted for 19.eight per cent, whereas streams of hip hop albums lagged behind rock albums pulling in 17.5 per cent and 22.2 per cent of streams respectively.
In 2018 hip hop’s dominance sharply elevated its lead over rock, which fell to 11.7 per cent of whole streams, Hip hop albums streams additionally rose to 21.7 per cent whereas rock album streams fell to 14 per cent. Pop is the now the second hottest style for streams at 19 per cent.
Hip hop has tailored properly to the streaming era, with 92 per cent of the style’s consumption coming from streaming platforms and simply three.7 per cent right down to album gross sales. The decline of album gross sales accelerated once more in 2018, falling 18.2 per cent compared to 2017’s 14.6 per cent decline.
Patrick Hinton is Mixmag's Digital Staff Writer, observe him on Twitter