Despite only recently celebrating its seventh birthday, British clothing brand Fresh Ego Kid has built quite the reputation. It's a young brand that's quickly become renowned for producing apparel for the now generation.
It's a brand built to translate the message of its founder Marvin Morgan, a former professional footballer, who turned his creative play into creative design. His aim has always been to produce high-quality apparel with the personality to inspire, and the functionality to be adored.
Caps in an array of colourways, as well as hoodies, tees and a stand-out track top, the brand’s product all feature the suave logo. It's about directing the generation of tomorrow, it’s about style and ensuring all of this is led by music, loyalty and - most importantly - the people.
What Fresh Ego Kid lacks in years of experience, it certainly makes up with through style, design and purity. An honest brand, creating honest clothing for a fashionable generation.
Fresh Ego Kid’s SS19 collection is available to purchase now from their website www.freshegokid.com.
Tayler Willson is Mixmag’s Digital Fashion Editor. Follow him on Twitter.