Deadmau5 recently announced his partnership with vodka giant Absolut for his virtual reality video game. The interactive game, titled Absolut deadmau5, allows players to join the DJ/producer in his virtual world as he races towards a show.

Spearheaded by Absolut Labs, the video game serves as an extension of the brand’s Absolut Nights campaign, which is to “redefine and re-imagine nightlife.” Available beginning July 27, Absolut deadmau5 will be available for download on iOS, Android, and Samsung platforms. A Limited Edition Absolut deadmau5 VR cardboard headset is available for pre-order now for $15.

To commemorate the launch, deadmau5 will play a DJ set at Flash Factory in New York the same day the app is released. Tickets for the one-night event on July 27 are on sale now, starting at $60. The show marks deadmau5’s only scheduled appearance in New York City for 2016.

deadmau5 to launch his virtual reality game with DJ set in New York - Dancing Astronaut

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deadmau5 to launch his virtual reality game with DJ set in New York - Dancing Astronaut

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