The electronic music world doesn’t wait, and neither does Avoure. His new EP, Love Yourself, dropping October 24, 2024, on his freshly minted label, Biome Recordings, is more than just music—it’s a bold statement. Frustrated with an industry that prioritizes formulas over individuality, Avoure took matters into his own hands, creating Biome as a refuge for artists who defy expectations. This EP delivers on that promise, blending melodic techno with progressive house to carve out its own lane.

In this interview, Avoure lays it all out: the struggles that pushed him to start Biome, the vision behind the label, and how Love Yourself sets the tone for what’s to come. He’s not playing by anyone else’s rules—Biome is about experimentation, risk-taking, and championing artists who refuse to fit into a box. For fans tired of the same recycled sounds, this is the shake-up you’ve been waiting for.

With plans already in motion for 2025, Avoure is building something bigger than just a label. From cutting-edge releases to cultivating a community of fearless creators, Biome is poised to make waves. Read on to hear Avoure’s no-nonsense take on the industry, his plans for the future, and why genre boundaries might finally be a thing of the past.

1 – In such a crowded industry and space, why did you choose now to start Biome Recordings?

To be completely honest, I decided to start Biome Recordings because, as an artist, I’ve faced rejection from labels countless times. Despite having a portfolio filled with tracks that have millions of streams, many established labels today prioritize their own concepts and sound frameworks over the individuality of artists. This creates a situation where, if you stand out too much or try to blend genres, you risk being left without a release.

For years, I received “advice” from labels on how to shape my own sound, but isn’t an artist’s unique vision exactly what makes them special? It’s frustrating how the current industry operates, and I wanted to create a home, an ecosystem — a Biome — for like-minded artists. That’s the idea behind the label’s name. I know this might sound bold, but it’s how I see things.

2 – What is Biome Recordings going to offer artists or do differently than other labels?

Right now, our biggest strengths are versatility and flexibility. While most labels stick rigidly to their sound frameworks, Biome is still finding its voice, offering a platform for experimentation. As a musician, I can’t imagine creativity without experimentation, without blending different shades of music into a cohesive catalog.

If there are artists out there who, like me, believe their music is both unique and high-quality, we’ll make that release happen. As for promo distribution and release marketing, our services rival many well-established labels. Thankfully, it’s easier than ever to get good music into the hands of DJs and radio stations.

In short, we’re willing to take risks, and we’re looking for people who share our vision for the music industry.

3 – Is there a certain sound you will champion with Biome Recordings? What can artists and fans expect?

In my personal opinion, the concept of genres has outlived its purpose — it’s almost 2025, and I’m glad to see many musicians challenging traditional genre boundaries. I’m not talking about those who rely solely on ready-made presets, but rather about those who approach their craft with purpose and authenticity.

For example, Biome Recordings’ latest release, Escapist EP: for the title track, Tim Walche laid down an Indie Dance foundation, and I decided to complement it with melodic pads and extended atmospheres to soften the groove and add a touch of melancholy. I think the experiment worked, and the track definitely stands out among others in the genre.

Just as the other tracks on Tim Walche’s release also represent the best that Melodic Techno as a genre has to offer today. The artist isn’t afraid to explore new approaches, and we must respect that and support such musicians to ensure the culture continues to evolve.

As the label’s lead A&R, I’m looking for bold artists who think outside the box. I have to admit, we already have some very exciting releases lined up for next year. The majority of our music will align with Avoure’s sound — a mix of Progressive House, with some influences from Electronica, even Afrohouse grooves or touches of Techno.

If you’re a fan of quality electronic music, I highly recommend following our social media and keeping an eye on our releases — there’s definitely a lot to look forward to!

4 – What are the big plans for the label in 2025, and what is the five-year plan with the label?

At the end of 2024, we began a series of EPs aimed at offering something different to the market, breaking away from the standard format. Our latest release, Escapist EP by the talented Ukrainian Tim Walche, co-written with Rhytmograph, initially feels like familiar Melodic Techno. But the sound design and ideas — mixing ethnic motifs and using glitch elements to build rhythms—are exactly the kind of boldness and uniqueness we strive for with each release.

For anyone curious about our 2025 sound, I’d also recommend checking out my Love Yourself EP, which came out in October. It’s rooted in Progressive House but blends influences from other dancefloor genres.

As for long-term plans, it all depends on where the market heads next year. I see a lot of signs that we’re in a transitional phase, and the electronic music industry is already undergoing major changes. Many influential artists are raising “tough” questions about how music is made today or how “fair” things are for musicians.

This shift in consciousness means now is the time to closely observe the environment and set goals for the coming years that reflect this new reality instead of relying on outdated perspectives. I hope this makes sense.

5 – What lessons have you learned while working in the music industry that you’re excited to bring to your new label?

Running a label is the best way to surround yourself with talented people, create incredible events—whether it’s a nightclub show or a big festival — and feel connected to the culture as a whole.

As a millennial, I have a mindset that to achieve something, you have to earn it. For me, Biome Recordings is my path to creating something bigger — a community of like-minded individuals above all else.

There are so many examples in the industry of labels growing into sub-labels and hosting events that emphasize their unique sound, sparking new trends within genres. It’s all incredibly inspiring, and I’m far too ambitious to sit on the sidelines and not try to build something similar!

6 – Tell me what you think is the most exciting thing that nobody is talking about in the music industry right now.

Genrelessness. Throughout this interview, I’ve been emphasizing the need to finally break free from the constraints of “genres.” They were invented by labels and radio stations to categorize and better analyze the market — figuring out what sells and what to leave behind.

I’m not against listeners or musicians assigning genres to music — it’s convenient. But when it becomes a requirement, and people start using the same sounds just to fit in, it becomes a problem.

I see more and more young musicians finding unique approaches to making music, and it inspires me. As I mentioned earlier, the industry is transitioning into a new era of electronic music. Many of the legends of electronic music are now in their 60s and 70s — these are the people who started raves! They wrote the most iconic hooks in electronic music and laid the foundation for the culture as we know it. They were experimenters, you know?

We need more musical diversity at festivals. I want to be surprised by new artists and new names, and I believe we’ll see more of that in the coming years.

The post Avoure talks about his imprint Biome Recordings and their latest release, Tim Walche’s “Escapist EP” appeared first on Magnetic Magazine.