With fireworks in her eyes sparked by the influence of one of Israel’s most legendary female Producers and DJ’s Offer Missim, the 16-year-old Noya Asaraf moved to the Tel Aviv in 2016 to get fully immersed in the rave scene. In 2018 under the moniker NOYA she landed her first gig at a 4400 capacity venue, The Forum in Beer Sheba, where her music dropped as right as rain. Over the years she developed a sharp taste for music giving her the perspective needed to develop a true identity behind the decks and in the studio.
NOYA’s music spans the full spectrum of the human experience and acts as an aural representation of the her buoyancy, energy and vibrancy. To hear the latest stylings NOYA is working into her mixes, listen to her most recently released set for adidas at My House that is riddled with Asian influence, progressive highs, disco, acid house and electronica.
Around the set release NOYA shared, “I am excited to share with you my new live set recorded in collaboration with adidas Originals at my home. I’m living in Jaffa, Tel Aviv, one of the most beautiful examples for co-existence of all religions, genders and nationalities. I hope you enjoy and feel the amazing energies and love that happened in this moment.”
NOYA x adidas Official – My House
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NOYA has taken her energy on tour to Europe, Central and South America. Recently in Peru, Gordo, formerly DJ Mustard, surprised NOYA and invited her to go back to back with him for a sunrise set. Gordo screams, “I brought her down to play Taraka Peru and before the show I surprised her and asked if she wanted to play a B2B sunrise, We’ve never played together, so this was very spontaneous and of course she blew everyone’s minds! She produces her own music and is on of the most entertaining female DJs I’ve seen in a long time. It’s time to take over the world sister!”
Following their performance, NOYA was named “the first lady of Taraka” and brought to surprise headline performances with Gordo across Asia including a popup on the streets of Japan and more dates to be announced.
At DGTL Tel Aviv NOYA got the opportunity to play alongside some of the best in the house and techno scene including Adam Beyer and KiNK. Other recent festival and club appearances include slots at Port2Port Festival, Life Time Festival, Camp 04‘s Midburn and Forum Club.
As a send off, enjoy the unique, highly charged, bouncy, progressive house and deep tech approach NOYA takes at Life Time Festival that makes her a standout act across the globe. While keep your ear out for NOYA’s upcoming production collaborations with emerging artists from 3 different continents…
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NOYA:
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