Budweiser‘s parent company, the giant Anheuser-Busch InBev (AB InBev), bought out 85% of the raver’s favorite ready-to-drink brand Beatbox. The company invested approximately $490 million in the acquisition. According to a Wall Street Journal report, Anheuser-Busch was ready to purchase the entirety of the company for over $700 million. Nonetheless, after a month of speculations, the brand agreed to the 85% purchase of the brand, which opens a path to full ownership after five years.
Beatbox
Justin Fenchel, Aimy Steadman, and Brad Schultz founded Texas-based BeatBox in 2011. The drink brand sells non-carbonated 330ml Tetra Pak boxes using wine, malt, and spirits. The popular beverage producer offers 13 different flavors and is widely known in the festival scene as one of the biggest providers of drinks at music festivals and events. Beatbox joins Anheuser-Busch’s portfolio several years after the giant acquired canned cocktail maker Cutwater Spirits in 2019.
“Our long-standing relationships with the Anheuser-Busch team made this partnership feel like the right next step. With Anheuser-Busch behind us, Aimy, Brad and I are excited for the chance to accelerate our growth and continue doing what we love for years to come – bringing people together and making the world more fun.”
Justin Fenchel, Beatbox CEO
Furthermore, this deal may bring bigger celebrity partnerships to the company. Prior backings include Shaquille O’ Neal (DJ Diesel) and Avril Lavigne.
Anheuser-Busch
AB InBev expressed that BeatBox is a top 10 RTD brand in the sector. According to Circana data for the 52 weeks to 23 November 2025, BeatBox sold over US$340m in retail sales in the US off-trade, which represents growth of more than 50% year over year. Both CEOs have commented that this was the natural progression of their partnership together. In addition, the deal will be in full effect in the first quarter of 2026. (Source)
*Cover image credit: Beatbox Beverages
The post AB InBev Acquires 85% Stake in BeatBox Beverages appeared first on EDMTunes.