Virgin Group CEO and distinguished billionaire Sir Richard Branson has introduced that he will likely be bringing a brand new music pageant, Virgin Fest, to the US someday in 2019.
Following the cancelation of Virgin's V Festival in 2017 - an annual UK-based music occasion that ran efficiently for over 20 years - Branson has determined to re-enter the pageant sport by taking it throughout the pond.
“Virgin has at all times been capable of change issues up and shake up an trade, so I'm assured that the group at Virgin Fest will be capable to do the identical with their pageant and selecting the lineup will likely be a part of that,” says Branson in a latest interview with. “While I plan to depart the curating of the lineup to the specialists, I’ll make certain to maintain them conscious of my favorites.”
While the specifics relating to the brand new pageant are to be introduced in early 2019, Branson has revealed that the two-day occasion will maintain as much as 25,000 attendees per day, may have no tenting choice and will likely be happening someplace on the east coast with "a lot of sunshine and an outdoorsy really feel to it." The pageant additionally hopes to carry a “degree of cleanliness that you'd solely sometimes get at a high-end pageant,” in keeping with Virgin Produced CEO Jason Felts.
Speaking additional on what sort of lineup patrons can anticipate to see, Felts goes into element relating to his pondering behind its music curation: “We’re not going to have a carbon-copy lineup with every other pageant on the market. The prime couple of traces will likely be recognizable acts, however they will not be super-Top 40. It would’ve been Daft Punk earlier than Daft Punk was Daft Punk.”
Concentrating on innovation and disrupting the trade to "guarantee music is a power for good," Branson hopes to introduce a revolutionary pageant app for its attendees that's crammed with fancy options. Supposedly, the app will enable patrons to improve to VIP on their telephone, have food and drinks introduced on to you and "seat-to-seat chatting" that can assist you to hyperlink up with your pals at a sure stage with ease.
"Obviously, music is Virgin’s background," Branson explains. "As we transfer into house and cruise ships and accommodations, it’s essential that we preserve our roots via issues like festivals.”