According to Facebook, which owns each Instagram and WhatsApp, all three apps will proceed to function as standalone applications however the messenger service on every app can cross platforms. Therefore, an individual on Facebook can instantly message somebody who solely has a WhatsApp or Instagram account and vice versa.
The firm plans to roll out the brand new social messenger operate by the top of 2019 or early 2020. According to The New York Times, Facebook founder and CEO Mark Zuckerberg's assertion of management over these three apps is linked to his plans to introduce new money-making companies and strengthen promoting enterprise.
Facebook addressed the deliberate app merger in a press release, saying it wished to “construct the very best messaging experiences we will; and other people need messaging to be quick, easy, dependable and personal. We’re engaged on making extra of our messaging merchandise end-to-end encrypted and contemplating methods to make it simpler to succeed in family and friends throughout networks.”
Zuckerburg's plans to sew up the infrastructure of those apps go towards his promise to maintain each Instagram and WhatsApp autonomous when he purchased each of the businesses.
Cameron is Mixmag's Jr. Editor. Follow him on Twitter here