As Ultra Music Festival 2018 approached and everybody wondered who the special guest would be, the clues were hidden right under everybody’s noses. One of the biggest clues was a set of posters that went up around Miami over the weekend before the performance.
As Summer rolls on, the trio has begun teasing more and more. From Axwell teasing a 2019 tour, to Steve Angello telling Tomorrowland that “Swedish House Mafia loves you”, it’s clear that the dam is about to burst. As if the vocal hints weren’t enough, the guerilla marketing has already begun. We Rave You captured images of new posters going up in London.
The posters are located within walking distance of Amy Thomson’s ATM Artists, that manages the group. Apparently 15 Hanbury St is the location of an Adidas store in the area. So in the near term this is hyping up some sort of collaborative merch like the Nike sneakers we’ve show in the past. However, we can’t help but think that London would play a major role in whatever SHM Tour is launched in 2019. We know now that there are no coincidences when it comes to Swedish House Mafia.