Kraftwerk founder Ralf Hütter calls social media "very banal" and talks new technology

AnewinterviewwithKraftwerk’sRalfHütterTheGuardiandiscussesthemusicinnovator’soriginalexpectationsasanartist,theutilitysocialmediaandtechnologyandbeingaglobalphenomenon.

Intherareandexclusivepiece,theKraftwerkfounderremembershisearlydoubtseverbecomingknown,letaloneinfluentialasaGermanpopmusicianinthelate60s:”thesecondworldwarhadleftGermanydisconnectedfromitsmusicalpastwhileBritainandtheUSwerebusyredrawingthemap”,heexplains.

Famousforforgingstridesinthedigitalworld,Hütterdisclosesarefreshingviewonthecurrentandmodernizingoutletstoday’smusicindustry:

“Basically,nothinghaschanged.It’sstillallaboutcomposition.It’salwaysbeenlikethis.Therehavealwaysbeenspeakers,radiospeakers,televisions.Alittlemorenow,butit’sstill]allaboutintensity.Alltherestisjustnoise.”

Onthetopicsocialmedia,Ralfdismissestheso-calledvitalcomponentthecurrentgeneration:”It’sbasically…verybanal.Toomuchnonsense”.

TheexpositioncontinuestodiscussHütter’sesteemedcareerandachievements,focusingonhislegacyandKraftwerk’songoingworldwidesuccessdespiteitsabsencenewreleasesinalmost15years.

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