A recent study by Festicket has concluded that the musical festival business is growing at a rapid pace and more people are attending music festivals than ever before.
As Europe’s leading music festival travel platform, Festicket has unprecedented access to data regarding music festivals and the people who attend them. For this study, Festicket tapped its user base more than one million subscribers in order to reveal trends that are driving the industry.
Zack Sabban, the co-founder and CEO Festicket, touched on how fascinating it is to see how the industry is evolving:
“After five years working with festivals worldwide, and gathering data insights from the front-line, it’s amazing to see how the market keeps growing and changing over time. More people are going to festivals than ever before, and they’re travelling further to find the experience they’re looking for. At the same time, festivals themselves are diversifying and expanding, creating more choice for fans.”
Some interesting takeaways from the report include that 67% patrons choose to camp at festivals, 48% attendees at European festivals are from abroad and within the next four years the industry is expected to grow by nearly €2 billion.
View the infographic below for the complete study.
Harrison is Mixmag's East Coast Editor. Follow him on Twitter